What to Do When You Are The News
Whether it is natural disasters, major crime, political scandal or terrorism, you can bet the media will be there
on your doorstep and wanting answers --NOW!
Since Sept. 11, 2001, our nation has changed and with it is that old, outdated crisis communications plan. Are
you prepared today for the unthinkable or the unimaginable? If not, what are you waiting for? The time to
plan is now.
It is not really a matter of IF it happens, but WHEN it happens. Crisis communications is not just relaying
important information to the public through the media but about being credible and in control. Can you help
your company or agency survive and still manage the crush of cameras, microphones and reporters with
losing your mind? This course will help you prepare and keep your cool when chaos reigns.
Topics
Are you prepared? Terrorists attacks? Workplace shootings? Bus/car/ train and plane accidents?
Hurricanes? Tornadoes? Recalls? Scandals?
According to author Steve Fink in his book Crisis Management, at least 85% of all American corporations will
have at least one crisis in its corporate life. Are you ready?
Trahan & Associates can provide the media role players you need to be prepared for any crisis. Our 5 day
interactive media relations training program ensures that your employees can successfully handle any media
situation with tight control, superb competence and heartfelt concern.
on your doorstep and wanting answers --NOW!
Since Sept. 11, 2001, our nation has changed and with it is that old, outdated crisis communications plan. Are
you prepared today for the unthinkable or the unimaginable? If not, what are you waiting for? The time to
plan is now.
It is not really a matter of IF it happens, but WHEN it happens. Crisis communications is not just relaying
important information to the public through the media but about being credible and in control. Can you help
your company or agency survive and still manage the crush of cameras, microphones and reporters with
losing your mind? This course will help you prepare and keep your cool when chaos reigns.
Topics
- Developing a Working Plan That Really Works!
- Does The Receptionist Know? Training of Employees
- The 3 C's of Crisis Management
- Going "Live at 5" --On Camera Appearance
- Keeping Cool, Believable and "Go Ugly" Early
- Surviving National Media Scrutiny
Are you prepared? Terrorists attacks? Workplace shootings? Bus/car/ train and plane accidents?
Hurricanes? Tornadoes? Recalls? Scandals?
According to author Steve Fink in his book Crisis Management, at least 85% of all American corporations will
have at least one crisis in its corporate life. Are you ready?
Trahan & Associates can provide the media role players you need to be prepared for any crisis. Our 5 day
interactive media relations training program ensures that your employees can successfully handle any media
situation with tight control, superb competence and heartfelt concern.
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Your Clear Beacon in the Media & Crisis Storms
Media Role Playing for Crisis
